Seminars and conferences

What is MICE? The term is an abbreviation for Meetings, Incentives, Conferences and Exhibitions and describes the most important areas of the business and event industry.

MICE refers to the organisation and implementation of events at which companies and organisations come together to achieve business goals, exchange knowledge or expand networks.

Meetings: These are events where companies and organisations gather for meetings, training or strategic discussions to share information or make decisions.

Incentives: Incentive events are motivational trips or activities that companies offer their employees or business partners as a reward or recognition for outstanding performance.

Conferences: Conferences are larger gatherings where professionals in a particular field come together to learn, share and network.

Exhibitions: Exhibitions or trade fairs offer companies the opportunity to present their products and services to a wide audience, make new business contacts and discover trends in the industry.